When The Client Is Wrong And The ‘Bad’ Guy Is Good: A Case Study
A lot of companies in our field – heck, a lot of companies full stop – use the ‘case studies’ space on their professional blog to tell big, detailed stories about how they achieved a fantastic result for their client, confirmed all their worst suspicions and caught the ‘bad buy’ or whatever. God knows, there’s a fair enough amount of those very types of case studies in our own archives. Scroll through and take a look.
But what about a study that highlights some good old-fashioned fact-chasing, professionalism and a mask-pull twist ending where the ‘bad guy’ wasn’t bad and the client was wrong all along? There’s not enough of those case studies out there and maybe it’s because no one is wanting to spotlight the times when (*whispers it carefully*) the client calls it wrong. Read more about When The Client Is Wrong And The ‘Bad’ Guy Is Good: A Case Study …